Did you know that Pornhub receives a staggering 2.2 billion visits per month?
That's massive.
But hold on, that's just a fraction of what YouTube gets – an astonishing 14.3 billion visits each month!
It's a powerhouse platform that surpasses even Facebook, Instagram, and Twitter in terms of traffic. Yet, despite its immense reach and potential, loads of businesses I speak to overlook it as a marketing channel. Instead, it often becomes a dumping ground for videos that don't fit anywhere else.
If that sounds familiar, this edition will help you out.
Most of the business owners I speak to who want to optimise their channel are worried that:
Their industry is too boring to do well on YouTube
It's a lot of work and they don't have the time.
In this week's newsletter, I share why both assumptions are wrong and provide a detailed blueprint (normally reserved for IAM Clients) that will help you set up your channel.
The information is primarily aimed at YouTube newbies (0-100 subs), but if you have an established business channel, you might still learn a thing or two.
It’s a 9-minute read and a 7-minute watch.
The YouTube Myth: Beyond the Gurus and Empty Promises
There’s no shortage of self-proclaimed YouTube gurus who promise that setting up your own YouTube channel is the ultimate shortcut to financial freedom.
But here's the catch: If you pay close attention, you'll notice that most are not just sharing their "secrets" for free.
They're actually trying to sell you a course on how to do it.
