The marketing strategy that needs no budget. 🧇

How to use the "Waffle House" method to grow your online following.

Hey, Mike here 👋

This week I wanted to share with you a cool strategy that it turns out I’ve been “half” doing since my Learning Heroes days and waaaaayyy before I knew what it was called.

Traditionally, when I was building an audience on LinkedIn I’d look at who the “movers and shakers” were (god, I’m old!) in the niche I was selling in and keep an eye on the type of content they’d post.

I’d do this for two reasons
1. So I could see what content they posted that generated a lot of engagement
2. An opportunity to comment on their posts to gain followers & attention

I took it pretty seriously too, being sad enough to set myself challenges like trying to get a comment I made on their post more “likes” than the original post itself.

Yes, I am that immature. I’ve recently learnt that this is called being “ratioed” by the way and is now rife on Twitter. Anyway, back to the strategy…

So, how does any of this relate to you and growing your audience online?

Well last month, Jon Brosio on Twitter was talking about an American restaurant chain known as “Waffle House” and how he had been using their real-world marketing strategy but had replicated it online to grow his following.

Here’s how it works 👇