How to Stand Out: The Von Restorff Effect 🍎

If you look and sound like everyone else, you’ll be ignored

Hey, it’s Mike. 

If your content marketing looks and sounds like everyone else’s, you’re not going to stand out. 

That’s just common sense. 

We notice things that stand out. The weirder the better.

In this edition, I explain why that is and how we’ve used it to make our brand more memorable (and ultimately make more money). 

This is for anyone who wants to create more unique content and stand out from the competition. 

It’s an 8 minute read 👇

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You’re not going to stand out or make people whip out their phones to start sharing your campaign online if it looks like everyone else’s, are you?

When your competitors are much bigger than you, a bold brand voice will help to get you seen. 

That’s because we tend to notice things that stand out. It’s known as the Von Restorff Effect.