The Podcasting Blueprint 🎙️

Proven Strategies for Starting and Growing a Podcast

Hey, It’s Mike.

If you publish 21 episodes you will be in the top 1% of all podcasts globally.

That’s because 90% of podcasts don’t get past episode 3.

@jackbutcher @jackbutcher

"90% of podcasts don’t get past episode 3. That’s 1.8 million who quit. Of the 200,000 left, 90% will quit after 20 episodes. That’s another 180,000 gone. To be in the top 1% of podcasts in the world you only need to publish 21 episodes." reddit.com/r/Entrepreneur…

As we know, people love to quit stuff. This provides those who don’t quit with an opportunity to stand out.  

We’ve received more sales and opportunities via our own podcasts than any other type of content marketing we’ve tried. 

I speak to a lot of business owners who want to try podcasting, but they’re worried that:

1. It’s too late, and the market is already saturated.

2. It’s a lot of work and they don’t know where to start. 

In this week's newsletter, I share why both assumptions are wrong, and speak to a professional podcaster, Chris Williamson who has over 70 million downloads to get his advice on where to start.  

It’s a 10-minute read and a 7-minute watch. 

This is a detailed breakdown of our own podcast process, normally reserved for IAM clients. I hope you find it useful. 

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How to Start and Grow a Podcast with Chris Williamson (Pro Podcaster)

Chris Williamson - Host of the Modern Wisdom Podcast

Chris is the host of the Modern Wisdom podcast, which has gained an insane 70 million downloads since he started back in 2016. He’s so far recorded over 500 episodes featuring appearances from over 100 New York Times best-selling authors. And with Chris’ recent appearance on the Joe Rogan show, it's fair to say he knows a thing or two about podcasting.

First up, we wanted to ask Chris what advice he had for our VAMO community when it comes to starting a podcast.