Hey, Itâs Mike.
If you publish 21 episodes you will be in the top 1% of all podcasts globally.
Thatâs because 90% of podcasts donât get past episode 3.

As we know, people love to quit stuff. This provides those who donât quit with an opportunity to stand out. Â
Weâve received more sales and opportunities via our own podcasts than any other type of content marketing weâve tried.Â
I speak to a lot of business owners who want to try podcasting, but theyâre worried that:
Itâs too late, and the market is already saturated.
Itâs a lot of work and they donât know where to start.Â
In this week's newsletter, I share why both assumptions are wrong, and speak to a professional podcaster, Chris Williamson who has over 70 million downloads to get his advice on where to start. Â
Itâs a 10-minute read and a 7-minute watch.Â
This is a detailed breakdown of our own podcast process, normally reserved for IAM clients. I hope you find it useful.Â
How to Start and Grow a Podcast with Chris Williamson (Pro Podcaster)
Chris is the host of the Modern Wisdom podcast, which has gained an insane 70 million downloads since he started back in 2016. Heâs so far recorded over 500 episodes featuring appearances from over 100 New York Times best-selling authors. And with Chrisâ recent appearance on the Joe Rogan show, it's fair to say he knows a thing or two about podcasting.
First up, we wanted to ask Chris what advice he had for our VAMO community when it comes to starting a podcast.