In this week's edition, I’m going to show you how I increase sales using a straightforward pricing strategy.
The decoy effect.
If you follow this formula, chances are you’ll be able to significantly increase your own profits over time.
Most business owners are too busy running the day-to-day of their business, and forget to stop and check for efficiencies.
But profits don’t raise themselves, and you need a plan.
The decoy effect is easy to implement and works in almost all businesses.
Here’s what it is, and how I use it 👇
This is a strategy to shift buyer preferences to your highest-margin products or services.
I.e. sell more of the stuff you make the most money on.
