The 6 Step Sales Closing Technique (that anyone can use) đ¸
I want to show you how I close sales.
In today's issue, I want to show you how I close sales. If you can master this formula (and anyone can) youâll get better at sales and make more money.Â
The problem is most people donât like to sell. Â
But if you donât sell your sh*t, you wonât be in business for long.Â
This one is for anyone who struggles to close deals, or feels sleazy when selling their product or services.Â
Itâs a 6 minute watch or read đ
When someone says they hate sales, usually what they really mean is they donât want to be salesy.Â
But you donât have to be salesy to sell.Â
If selling makes you feel sleazy, youâre doing it wrong.Â
Your goal isnât to persuade or trick someone to buy.Â
Itâs to help them make a decision.
Iâve closed millions using a simple technique built around asking questions.Â
If youâve not tried this style of selling, I want you to give it a go. But before you do, you need the right mindset. Â
I want you to forget selling for a moment and leave behind all the negative connotations associated with that word.  Â
Instead, youâre going to have a conversation that helps you to understand the prospect's problems and see if you can help them.Â
When you get the prospect to talk, closing becomes easier.Â
There are different ways to close, and different books and gurus share their own systems. But this is the system I use during my sales calls.Â
#1 Clarify the NeedÂ
Theyâre on a call with you for a reason. Find out why.Â
âWhy did you book a chat with me today?â
You want to uncover their goals and why they are important. You canât sell to someone who doesnât have a âwhyâ. Â
At this point, remember that you donât need to sell to them. You can say ânoâ. If theyâre not the right fit, or you get the sense theyâll be a difficult client, nowâs your chance to ditch them.Â
#2 Label the Problem
Most people make the mistake of talking about what they do at this stage.Â
âGreat, we specialise in selling Xâ
Stop talking about your product or service, instead, think about what problems your prospect is struggling with.Â
Theyâre speaking to you, so it stands to reason they have unresolved issues.Â
Alex Hormozi calls this identifying the enemy.
âWithout identifying the enemy, you cannot win the warâ
Alex Hormozi
Itâs an elaborate âbro cultureâ way of saying that you should identify what theyâre struggling with and whatâs not working. Â
âIâm guessing youâve tried x, y and z and it isnât working, is that right?â
OrÂ
âA lot of our clients say that despite having x solution, they still suffer from y, does that piss you off too?â
âTake them to a place where they get to ventâ
Benjamin Dennehy
Get the prospect to vent about problems you know theyâll be facing (the problems that your product or service fixes better than anyone else).Â
#3 Discuss Previous Solutions and Explain Why They Didnât WorkÂ
Next, I want you to ask the prospect what theyâve tried to fix these problems in the past.Â
Your goal is to encourage them to talk about all their failures.Â
As they do, you can position yourself as the solution by identifying why they didnât work.Â
When Iâm selling YouTube packages, the conversation typically goes like this:Â
Me: âSo, what have you tried so far?â
Prospect: âWe made some videos in-house but nobody watches themâÂ
Me: âOk, so there are typically 3 reasons why people donât watch. Your content was too general, the quality was poor, or youâve not tagged the content so the algorithm can find itâ.
This builds credibility and I can now offer a solution that does fix their problem.Â
#4 Sell ResultsÂ
This is your chance to demonstrate you know what youâre on about.Â