Stop wasting your time befriending the gatekeeper. 📞

Try this if you want a call back.

👋

This week:

💭 Getting a call back from an out of office decision-maker

💭 Tips from Callum Beecroft and Benjamin Dennehy

As with everything, these are just our views, and you don’t need to consider every single one. But, if you do, over the course of a year you’ll have tried 52 extra things to improve your sales and marketing and make your business less shit.

If this email’s been forwarded to you, subscribe here so you don’t miss another. 📧

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Gatekeepers will put cold calls through if the salesman doesn't sound like one.

We had a few of you say recently that you’re struggling to get through to anyone because the gatekeeper isn’t able to transfer you through to the decision-maker. 

Makes sense, the majority still spend a lot of time working from home or out of the office and are hard to get in contact with - if you don't have a direct mobile number for them, all you've got is the office number. 

Anyone who’s ever made a sales call knows that when you leave your number, you’re probably not getting a call back, unless you’re a really good salesperson. 

That’s because the gatekeeper has two functions:

👉 1. Never put through the wrong call. 

👉 2. Always put through the right call.