Power Statement Prospecting 💪

Quickly capture your prospect’s attention (and keep it!)

If you want to sell more, it’s critical you can describe what your business does in a concise and memorable way. 

Sounds simple, right? 

Yet, I’ve worked with thousands of business owners and this seems to be something most struggle with. 

There’s no objectively correct way to do it. But I use something called a power statement to get my prospect's attention. 

Here’s how to create yours 👇

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What is a power statement in sales? 

They make prospects listen. A brief statement that quickly identifies who you are and why the prospect should be interested. 

When you keep it short and to the point, it’s the most effective way for you to start a conversation with a prospect. 

Case Study:

When we started our e-learning company we had a shit name (Accredited Skills) and our pitch was too long. 

We didn’t stand out from other e-learning providers. Most businesses struggle with this. 

So, we decided that we needed a power statement.