This is how you turn creepers into customers. ✍️

TOFU isn't just a vegan substitute.

👋

When you get started in business you need to have two things nailed.

What you’re selling and who you’re selling to.

Then with that, you decide how you’re going to sell that thing to those people.

Easy, right?

You’ve set up your sleek new website and it all looks good.

You’ve nailed your target audience and your selling points.

You’re pushing out content that you think works and you’re flinging blogs about left, right, and centre.

But your business isn’t generating the sales you expected.

What the hell? This isn’t what the business gurus said would happen. 💰

Start a business, they said. Stop grinding away for the man, they said. Keep all your own profits, they said.

But how do you get those profits when nothing seems to be working?

So, you decide to start looking at where you’re losing people. At what point in the customer journey are you not converting and why?

You might see it referenced as a marketing funnel, AIDA, TOFU-MOFU-BOFU, but it’s all the same thing.

Here’s one we found on the internet. ☝️

A marketing funnel is a visual representation of all the steps a potential buyer needs to go through before they purchase your product or service.

It dates back to 1910 when the American philosopher John Dewey introduced the five stages consumers go through before, during, and after purchasing any goods or services.

The reality is that most businesses have multiple funnels, and they all look different.

Blog Post > Email List > Conversion

Podcast Ad > Blog Post > Conversion

Facebook Ad > Landing Page > Conversion

Influencer Social Post > Landing Page > Conversion

Basically, if people are purchasing your product or service then you have a marketing funnel whether you know it or not.