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This week:

💭 How we structure our content to speak to our audience

As with everything, these are just our views, and you don’t need to consider every single one. But, if you do, over the course of a year you’ll have tried 52 extra things to improve your sales and marketing and make your business less shit

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Good content is read, viewed, or listened to over and over again. And then it’s shared.

Good content + shares = more followers.

Throwaway posts are forgotten about (unless they're so ill-planned they come back to haunt you on an episode of Businesses 100 biggest blunders 2035).

When you’re starting off or you’re trying a little harder to reach the right people, take your time and get it right.

When creating your message, don’t spend too much attention on pushing the features of your product or service.