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This week is an easy one 👇

✍️ Why prospects ghost you

💭 One final email you can use to close the file and move on

As with everything, these are just our views, and you don’t need to consider every single one. But, if you do, over the course of a year you’ll have tried 52 extra things to improve your sales and marketing and make your business less shit.

Knowing when to break up. 🗑

“There are plenty more fish in the sea”.

It’s true. For both relationships (Happy Valentine’s week everyone) and for sales prospects.

But breaking up isn’t always a bad thing.

Sometimes it’s the healthiest thing you can do. Especially when it comes to organising your pipeline.

Being able to take the lead and knowing when you need to cut ties is the only way you’ll make the most of your time and stop wasting it on someone who’s never going to convert.

You need to move on.

There’s a huge amount of research that shows when you attempt to cut ties with your prospect and focus your energy on the ones who are invested in what you do, it can significantly improve your conversion rates.

High-performing organisations that focus on prioritisation generally add half as many prospects to their pipeline but win at least twice as many.