Do this to make more sales π²
This is the sales process I used to get 340 clients signed up for my training subscription business.
Hey, Itβs Mike π
Hereβs my four-step process to increase the number of leads you generate and send into your sales funnel.Β
Even though we all know the importance of leads, I see lots of small business owners ignore this part of the process.Β
In todayβs issue, Iβm sharing my own sales process for generating new leads.Β
Itβs the system I used to sign up 340 clients for my training subscription business.Β
I went from 0 to 80 clients in 12 months.Β
Iβd signed up 200 by the end of year 2.Β
And 340 at the point I exited the business.Β
All by using this simple system.Β
Hereβs how I did it.Β This one is about a 10-minute read.Β π
βIβm not very good at salesβΒ
I hear it all the time and if youβre a small business owner thereβs no excuse for it.Β
If this is you, stop thinking of sales as a dirty word.
If your product or service is good, then youβre not forcing something on people, youβre helping them overcome a problem.
If your product is shit and you feel bad about selling it, that's an entirely different problem.Β
And donβt passively wait for leads to come to you.Β
Closing a lead that's prequalified through your webform is great, but itβs not sales. Thatβs order-taking.Β
Even if youβve set up paid ads, backlinks, and SEO, this 4 step process will help you generate even more leads.Β
And who doesnβt want more opportunities to close?Β
Iβm going to assume we all now understand the importance of posting content.
Written posts, videos, podcasts and so on.Β
What worked particularly well for me was written posts that talked about the problems my target clients had.Β
βE-learning is expensiveβ
βElearning is boringβΒ
E-leaning isnβt a very good way to learnβΒ
The important lesson is I did this every day. I wasnβt worried about going viral. I just made sure I was talking about a topic my target audience would be interested in.Β
With the content posted (for me, my main platform was LinkedIn, but the process works where ever you get the most engagement) I then followed these four steps religiously.Β π