Who is Dan Kelsall?
Co-founder of Offended.marketing
Dan’s the Co-founder of Offended.marketing and if you didn’t know there was actually an incredibly successful marketing business behind him, you’d think he spent his days pissing off people on LinkedIn and getting his posts removed. Which, to be fair to you, was essentially how he got his start. And it’ll inevitably be his end, too.
Founder of Offended_
Surprisingly, they don’t just write swear words on stuff and draw rude pictures. They actually do some pretty cool shit. Creative content campaigns, hard hitting vids, stop and stare billboards. They just don’t do any of that media buying nonsense. They leave that to the clever kids. His words, not mine. Literally. I copied and pasted them off their website. Work smarter, not harder. That’s what you’ll learn here.
He also had quite a lot of failed businesses though. I’m sure he won’t mind us mentioning them. Might make you feel a little bit better when things go wrong knowing they did for him, too.
Over 50,000 followers_
Dan’s gained a pretty impressive following on LinkedIn. It’s like a strange corporate fame that nobody grows up knowing they want, but when they get it, they flip it into a real-life profiting business that hires people and pays their rent, rather than using it as vanity metrics.
He’s what we would consider to be the antithesis of Doing LinkedIn Well. He knows his audience and speaks to them in a way nobody else does. Sometimes even sings them a little song, like this one. He’d probably call it a poem but it’s definitely a song. He’s like if Liam Gallagher and John Cooper Clarke had an illegitimate child.
Author of F*cking Good Content_
We’ll use this bit to plug his books. He’s written F*cking Good Content and This is F*cking Sh*t. Both absolute belters if you want an idiot’s guide to the basics of marketing and understanding your audience. Hopefully in these episodes he’ll give away enough advice that you don’t have to buy the books, but if you want to anyway, they’re linked above.