The anti-marketing approach to marketing that works 👀

Some call it judo marketing, others call it shadvertising.

Alright, It’s Dan 👋

Welcome to this week's subscriber-only e-mail where I’m going to encourage you to slag off your own brand. 

Some call it judo marketing, others call it shadvertising (shit advertising). 

Whatever it’s called, I gave it a go and it worked. 

Here’s how I did it 👇