A Guide to Ugly Recruitment
A Not-So-Pretty Recruitment Campaign
👉 Competitive salary.
👉 Chances to progress.
👉 A shiny benefits package.
👉 An awesome culture.
😭 An exciting opportunity to join a rapidly growing te…blah, blah, fucking booooorrrrriiiing.
Recruitment marketing’s all the same.
And the problem with things that are all the same is, people very soon become fed up of hearing about them.
The world of talent acquisition’s always made me shiver, in the same way seeing 50 -year-old blokes with blonde highlights does. It’s strange and cringey. Full of people who take their job far too seriously, stupid acronyms, and advertising that’d bore a sloth inside out. It’s funny that it’s referred to as TA, because recruitment marketing and employer branding is to marketing what the Territorial Army is to the Army. (It’s lovely that you do it on the occasional weekend, but are you sure that’s how you hold a gun?)
But, probably because we assume people are always looking for jobs so we obviously don’t have to work hard to attract them, we’ve never been up for changing it up much.
Yeah. About that.
Reasons Your Recruitment Marketing Should be Just as Good as Your Marketing
People are pretty important to a business
See point 1 ☝️
I know, profound. But without decent people, you’re fucked.
Oh, did I just hear you roll your eyes? Well, if you know that, then why are your recruitment ads about as riveting as an apprenticeship at the Inland Revenue?
You see, you should be putting just as much effort into your recruitment marketing campaigns as you should your marketing campaigns. And, because this is VAMO and we’re nice and we give away all of our secrets and results, I’m going to show you why.